Brand Positioning: Become the Obvious Choice for Your Ideal Clients (WCBS 2026)

"When several businesses offer similar services, what makes someone choose yours? Being good at what you do matters, but potential clients need to understand why your business is the right fit for them.
That can be difficult to explain when the things you talk about, like quality, experience and personal service, sound much the same as everyone else. Without a clearer reason to choose you, clients can end up comparing on price or overlooking what you could bring to their project.
In this session, brand designer Tanya Rodgers explores how brand positioning helps you communicate the value of your work to the people you most want to work with. Through examples and practical questions, you’ll look at what your ideal clients are looking for, the alternatives they’re considering and what makes your approach particularly valuable to them.
You’ll learn how to recognise strengths you may take for granted, support your claims with evidence and use those insights to explain why someone should choose your business.
For independent business owners who struggle to put their value into words, this session offers a clearer starting point for talking about your work across your website, marketing and conversations with potential clients."

Speaker

Tanya Rodgers, Me & Spirit Creative
Tanya Rodgers is an award-winning brand designer, creative strategist and multi- passionate maker behind Me & Spirit Creative. She helps passion-led business owners
understand what makes their work valuable and express it through thoughtful brand strategy, visual identity and websites.
With over eight years’ experience across design and marketing, Tanya brings a curious, collaborative approach to uncovering the strengths people often overlook in themselves.
She believes the most compelling brands grow from understanding the people behind the business and the customers they want to reach.
A 2025 Great British Entrepreneur Awards finalist and BIPC Devon expert, Tanya is also an illustrator, printmaker and host of Following the Creative Spirit. Connecting these different parts of her own creative practice shapes her approach to helping others build businesses that feel like them and communicate clearly.
Find them at Stand 30.

In the Seminar Hall 2 (bottom right of the floor plan).