Telling your business story: Engaging audiences through impactful presenting. (WCBS 2026)

Clear, compelling communication sits at the heart of success in today’s competitive B2B landscape. In this interactive seminar, TEDx speaker coach Barney Grenfell will share proven techniques for crafting and delivering a powerful business story, drawing on his experience coaching hundreds of TED speakers and working with international organisations.

We’ll explore: how to understand what your audience needs to hear, and why that can differ from what you want to say. How emotion shapes decision-making and can help muster audience buy-in. We will also uncover some common presentation flaws that quietly undermine impact, explaining why so many presentations fall flat and what to do differently to ensure yours resonates.

In a world where influence happens across boardrooms, conference stages, and digital platforms, the ability to present with clarity and confidence is no longer optional, it is essential. Whether you are pitching to potential investors, engaging new clients, or strengthening relationships with existing customers, the insights and techniques outlined in this seminar will help you elevate your presence, sharpen your message, and create a lasting impression.

The difference between a good business and an extraordinary one isn’t just in its products, its services, or even its strategy, it’s in how powerfully it tells its story. Because people don’t just buy what you sell, they buy the story they feel, remember, and want to be part of. In this session we’ll show you how to create those stories and elevate your business to the next level.

Speaker

Barney Grenfell, TEDx Bristol & United Presenting
Barney is founder and head-coach at Ignited Presenting. He has been helping to coach individuals and companies to deliver their best presentations for over ten years, specialising in communication strategy and team training for companies and executive/c-suite coaching for individuals.

Barney has also coached over 100 speakers for TED talks, being head speaker coach for TEDxBristol since 2017 and co-curator since 2023, as well as working with numerous other TEDx conferences.

“I am so lucky to have been able to turn my passion for public speaking into a business helping clients to find their authentic voice and confidently deliver talks and presentations at the highest level. I can help you create the best presentations you've ever done and rid you of presentation anxiety forever.”

In the Keynote Theatre (top right of the floor plan).